Growth
The intersection of marketing, product, and data. Strategy within the parameters of a scalable and repeatable method for growth, driven by product, and inspired by data.
February 28, 2022
Edit: April 19, 2022
Increasing customer retention is one of the biggest challenges subscription-based businesses and retailers are facing. While there are several things you can do to improve retention rates, predicting customers at risk of leaving and changing their minds is one of the most cost-efficient ways to do so.